the project:
Brummells of London is a premium beauty retailer who journey far and wide to source exquisite products for their boutique – from luxury skincare to high-end home decor. Their reputation for the ‘exquisite’ is long held, and their name is a nod to Beau Brummell, the Regency-era fashion icon who pioneered men’s fashions set in early 19th-century London.
To help them relaunch in London’s Soho with a new brand identity, we worked alongside WMH&I on the words. Using a ‘storyteller’ tone of voice, we created the ‘Finding The Exquisite’ strapline and produced easy-to-follow verbal identity guidelines to inspire anyone writing for Brummells to produce exquisitely on-brand copy.
designer:
WMH&I
awards won:
– DBA INTERNATIONAL DESIGN EFFECTIVENESS: Gold,
– NEW YORK FESTIVALS: Finalist,
– FRESH AWARDS: Bronze
