the project:
Eat Real is a sub brand within the Proper Snacks family. For Eat Real’s new website, they wanted to publish their favourite recipes, all put together by in-house chef, Ed. Working to their TOV, we wrote easy-to-follow recipe copy for soups, dips, comfort bowls, tray bakes, light bites and kid-proof crowd pleasers.
Punchy, fun and mouth-wateringly evocative, the copy conveys Eat Real’s culinary knowhow and tireless passion for tasty whole foods, with each recipe designed to make snack times and mealtimes happier and healthier for Eat Real fans, and beyond.
