the project:
This soft drinks brand pack in enough fruit to claim ‘1 of your five a day’. Already selling well in smaller independents, they wanted to crack the bigger retail chains with an unmissable new brand identity.
Led by WMH&I’s design strategy of ‘healthy juice with fizzy drink attitude’, we created the playful tone of voice and wrote the engagingly punchy pack copy. From the packaging, the integrated brand journey then jumps into the digital world via Blippar, a category first. Just nine months post-launch, distribution expanded, revenues doubled and Juiceburst was one of 2014’s most Blipped brands – beating One Direction and Dr Who. Success led to new range extensions including the ‘Skinny’ 99cal variant.
my services:
Tone of voice, Packaging, Copy origination, Copywriting
