the project:
Mercht was set up by Awesome Merch to give ordinary non-corporate customers a ‘free way to create, promote and sell custom designed merchandise’. Printing power to the people, you might say.
It offered people a fast way to produce their own high quality merch with none of the production hassles, financial risk or potential waste. Such democratic vision deserved charismatic branding, and together with Robot Food, we created a friendly, dead clear tone of voice to explain the nuts and bolts of the service across the website and printed collateral.
my services:
Tone of voice, brand story, Web copy, Copy origination
