the project:
PC World wanted their after-sales service to offer more than just basic warranty and repair. WMH&I responded with Knowhow – the first ever mass premium tech aftercare brand. With the striking visual identity in place, the next step was some winning words for their marketing comms.
Given that so many of us need help setting up, repairing and even using tech to its full advantage, Knowhow offers real knowledge and support – in language that non-techies understand. Working with the tone of voice set by WMH&I, we wrote a series of in-store comms and POS messages to inspire customers, and encourage them to enquire about Knowhow’s products and services.
