the project:
As the global thirst for exclusive single malts grows year on year, Pernod Ricard unveils a hand-picked collection. This quartet of old and rare single malts come from four highly regarded, in some cases, legendary Speyside distilleries, each with their own intriguing backstories. Working with WMH&I, we created the name, brand film and a brand world founded on the cornerstones of ‘Authenticity, Simplicity and Premiumness’.
Positioning the brand as a highly desirable secret and targeting whisky treasure hunters, this collection of hidden liquid gems is for those intrepid enough to dig deeper. Paisley with its historic craft cues was chosen to express the collection’s prestige, and bespoke patterns tell the stories behind each distillery bringing the unique character of each whisky to life. Marketed as one collection, each individual distillery gets its own distinct spotlight, inviting connoisseurs to discover for themselves what makes these single malts so remarkable.
my services:
Tone of voice, brand story, Brand strategy & articulation, Naming, Brand film
