the project:
Playgroup are a small company who help their clients handle tricky customers. They design and run challenging roleplay scenarios involving bad behaviour and verbal abuse to sharpen up people’s management and diplomacy skills, and teach them techniques for remaining professional under testing circumstances.
Working with Elmwood, the award-winning brand identity uses asterisks and other special symbols and characters to communicate the emotionally charged nature of their work. To support the visual identity, I created a provocative and aggressive tone of voice to land their brand messages across compliment slips, invoice letterheads and business cards. Lots of fun.
