the project:
Brand owners, Intisar and Fatima Al-Sabah, wanted to capture the holistic benefits of colour in a series of luxury bodycare formulations aimed at encouraging self expression. Intended audiences were women and girls who want high-end products that put a confident spring in their stride.
Working with WMH&I, we named the brand and all products, created the strapline, and wrote all pack copy and launch materials. Each formulation represents a need-state and the colour associated with it, so there’s Yellow Day for optimism. The Red Hour for passion. Pink O’Clock for comfort, etc. Uproariously colourful, Prismologie makes the world a brighter place while subverting the category’s usual whitewashed restraint. It’s now on exclusive sale across the UK’s SpaceNK stores and Hong Kong’s Joyce Beauty chain.
my services:
Tone of voice, brand story, Brand strategy & articulation, Naming, Packaging, Web copy, Copy origination, Copywriting, Naming
