the project:
Famously ‘Untameable since 1862’, Bacardi is as excitingly innovative as ever. Over the years working with Hue & Cry agency, we created a whole range of marcomms from trade event storytelling to bold poster campaigns.
True to its dynamic origins, Bacardi never stands still. It’s a brand that loves to try new things and please fans with an ever-expanding product portfolio for trade customers and consumers worldwide, and we’ve helped Bacardi grow its reach and appeal among discerning bartenders, rum aficionados and the ordinary punter. Notable projects with this bombastic brand include movie scripts for brand advocacy events (Huey Morgan of Fun Lovin’ Criminals VOs the one below), consumer campaigns, new product launches and trade education books.
my services:
Tone of voice, brand story, Campaigns & events, Copy origination
