the project:
This British national institution had fallen by the wayside. To prove they were still here, still delicious and more relevant than ever, they needed a new brand identity – one that would attract new consumer segments, and help launch and support some exciting NPD.
Working with Elmwood, we held client workshops and customer interviews to ensure we were covering all bases and making use of every available avenue of insight and inspiration. We then got to work creating the lively tone of voice and the ‘Deliciously squidgy energy’ strapline. By throwing the spotlight on Soreen’s taste appeal, unique texture and wholesome energy benefits, we helped broaden brand appeal from mums and kids all the way through to athletes who depend on slow carb release. Sales in the first year jumped 15%.
my services:
brand story, Brand strategy & articulation, Packaging, Copy origination, Tone of voice
