the project:
Fisheries group Norebo specialise in sustainable fish caught wild and fresh-frozen at sea, offering premium fillets of Atlantic cod, haddock and saithe, Alaska pollock and Pacific cod. Changes in their fishing grounds called for a new name and identity that was less closely linked with the Atlantic Ocean.
After exploring various naming territories, the name Glacialis made the grade. Inspired by old Latin categorisations of fish that swim those specific waters, ‘Glacialis’ captures the quality and range of the products. Beautifully articulated, the striking new identity is now at large across five continents, and is helping hook new customers in the food and hospitality industry.
