the project:
Set up by Martha Lane Fox, Lucky Voice moved karaoke away from wine-soaked ‘I Will Survive’ sideshows to having a fantastic night out with friends. To help them win more B2B customers, they needed a sharper, more organised approach and tone for the business arm. The aim was a TOV platform and suite of sales messages for use across all their channels.
We devised and ran a workshop for their sales and marketing team where we put their customers under the microscope, and worked out a range of creative and strategic approaches that would a) communicate the Lucky Voice offer, ethos and personality and b) hit home with desirable B2B partners and customers. Nick Jones, Lucky Voice’s Head of B2B Solutions, said, ‘The workshop was fun, creatively challenging and thought-provoking with clear business advantages. We came away with a sharper, more focused B2B tone of voice and a very useful toolkit on striking the right tone for a mix of communications. Excellent stuff.’
