the project:
Roqberry is here to make a storm in a teacup. Founded by foodies with a passion for fascinating flavours, they wanted a disruptive, distinctive brand that would make posh tea more exciting.
Working with the brilliant Distil Studio, the design strategy was ‘blending the rules’ – in line with the company’s vision to do tea differently. Alongside Distil’s eye-catching visual aesthetic, we created a delicious tone of voice, brand story and packaging copy that brings the ‘blend the rules’ proposition to lip-smacking life. The new brand identity positions Roqberry as tea experts with a taste for the unusual by way of tongue-tingling expressions of classic blends and extraordinary fusions.
my services:
Tone of voice, brand story, Brand strategy & articulation, Packaging, Copy origination, Copywriting
